RESUME
William Hoffman
Alabaster, AL 35007
ph. (205) 585-4296
Work Experience
Assistant Vice President Marketing / Creative Director
Bruno Event Team / The World Games 2022
May 2013 to April 2022
Led the marketing, social media and creative teams in concept development and strategic campaign execution for multiple local and national sporting events. Developed and executed multiple campaigns for the ADPH vaccination programs, including minority outreach and vaccine uptake programs. Led the creative team for The World Games 2022 – developing across multiple platforms, both nationally and internationally. Designed The World Games medals.
Senior Marketing Analyst
GovDeals.com - Montgomery, AL / Washington, D.C.
March 2012 to May 2013
Responsible for segmented vertical marketing along numerous product lines. Directed all creative development/execution and strategic online marketing initiatives.
Marketing/Strategy Director
Adlab Communications
2008 to 2012
Worked with extensive client list in development of creative/marketing strategy across multiple platforms. Assisted clients in realizing market potential, expand customer base and reaching new markets using new and traditional mediums. Collateral development, web development (with SEO and web analytics). TV/Radio commercial direction and media placement. UX site enhancement and development. Developed and directed engaging CRM sites and Social Marketing programs for several clients.
Marketing Manager/Creative Director
Cornerstone Media
2006 to 2008
Worked with limited resources in market capitalization and enhancement through strategic creative development. Established training programs for client sales teams in accordance with brand messaging. Consulted with clients on interactivity and web marketing programs to increase brand visibility and engagement. Managed Social Media sites in the use of online brand messaging.
Creative Director
Left Right Now Ideas
2003 to 2006
Assisted clients with strategic creative direction and execution. Worked as a creative consultant with many local advertising agencies on larger budget accounts as copywriter and art director. Concepted and executed numerous creative campaigns for large corporations through local and national advertising agencies.
Copywriter/Art Director
The BLR Agency
1999 to 2003
Design and copywriting for various national and regional clients. Client website development. Flash media development. Directed numerous client marketing and advertising campaigns in strategy and execution.
Education
M.A. Philosophy 1995
University of Alabama Birmingham
B.A. English & History 1992
Mississippi State University
References upon request